Bold Statement

An irregular-shaped rug, sculptural furniture, and deliberate moments of visual surprise define the Bold Statement living room by Sarah Sherman Samuel — a collaboration that brings her signature blend of playfulness and precision to a fully realized living space. The look is bold in commitment rather than volume: each piece is chosen with conviction and placed with intention, creating a room that earns your attention without demanding it loudly.

What makes this living room look a bold statement?

The bold quality of this look comes from deliberate specificity — an irregular or organic-shaped rug that breaks the expected rectangle, sculptural furniture with forms that register as genuinely interesting rather than generically modern, and an arrangement that gives each piece room to be seen. Sarah Sherman Samuel's approach consistently favors the unexpected over the safe: a coffee table with an unusual material or form, seating with more personality than a standard sofa, accent objects chosen for their singularity. The room makes a statement because everything in it was chosen on purpose.

Who is Sarah Sherman Samuel?

Sarah Sherman Samuel is a Los Angeles-based designer, author, and creative known for interiors that are layered, specific, and full of personality. Her work is recognizable for its warm-meets-graphic quality: bold pattern choices, sculptural furniture, unexpected color combinations, and a consistent sense that the rooms she designs are genuinely enjoyed rather than merely admired. The Lulu and Georgia collaboration with Sarah spans furniture, rugs, lighting, and décor edited into complete room looks that reflect her aesthetic in accessible, shoppable form.

How do I create a bold living room without it feeling chaotic?

Commitment is the antidote to chaos in a bold room. Choose a clear point of view — a palette, a material story, a design vocabulary — and apply it consistently across all the major pieces. The bold elements should be connected to each other by that through-line: the irregular rug and the sculptural coffee table share an organic quality; the statement seating and the interesting side table share a material register. What makes a bold room feel chaotic is inconsistency — too many unrelated bold moments that have no relationship to each other. Fewer, more decisive choices always read better than many hedged ones.

Also explore: Sofas | Accent Chairs | Living Room Rugs | Coffee Tables | New Arrivals