Business & Pleasure Co.

Business & Pleasure Co. is an Australian brand that took the beach umbrella — a utilitarian object with almost no design history to speak of — and made it worth coveting. The signature striped canvas umbrellas, totes, and outdoor accessories are recognizable for a reason: they are beautifully made, sized generously, and designed to look as good photographed as they do in use. At Lulu and Georgia, the Business & Pleasure Co. collection brings together the brand’s most sought-after pieces for outdoor living, beach, and poolside entertaining.

What does Business & Pleasure Co. make?

The Business & Pleasure Co. collection includes their signature round and rectangular striped canvas beach and patio umbrellas with natural wood poles, matching tote bags and carryalls, beach chairs and loungers in coordinating canvas, cooler bags and baskets, and outdoor entertaining accessories. Umbrellas are available in multiple stripe colorways and sizes — from compact single-person umbrellas to large family formats.

Are Business & Pleasure Co. umbrellas for the beach or the patio?

Both. The canvas umbrellas are designed for beach use with a sand anchor pole, but they work equally well on a patio or pool deck with a weighted base (sold separately, available at most home and outdoor retailers). The UPF 50+ rated canvas provides excellent sun protection in both settings. The natural wood poles and canvas construction are not rated for permanent outdoor installation — bring them inside or store them covered in wet or windy conditions.

How do I care for Business & Pleasure Co. umbrellas?

Allow the canvas to air dry fully before storing — never fold or roll a damp umbrella, as this causes mold and mildew in the canvas. Brush off sand and debris with a soft brush. Spot-clean stains with a mild soap solution and cold water; do not machine wash. The natural wood pole should be kept dry when stored. Store in the included carry bag or a dry, ventilated location during winter or extended non-use periods.

Also explore: Outdoor Accessories + Décor, Outdoor Lounge Furniture, Outdoor Rugs, Outdoor Dining Furniture.